Duracell has two new agencies to power its marketing, picking Publicis-owned BBH USA as its new lead creative agency in the U.S. and entrusting VaynerMedia with its social marketing.
The Berkshire Hathaway-owned brand held a pitch over the summer that it ran internally to pick a new agency to replace Wieden+Kennedy. The indie agency has held the account for seven years, but the brand and agency mutually agreed to part ways earlier this year. BBH’s full scope will include designing Duracell’s brand strategy and creative platform, while also overseeing the brand’s inter-agency team, which includes VaynerMedia, Citizen Relations and media AOR EssenceMediacom.
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